Our public relations plans for clients are comprehensive and are based on a core set of services.

Media Relations

At The PRactice, media relations is a way of life. Our media contacts span the national and international arena and we spend time and effort in nurturing these ties. With our targeted delivery of messages and story ideas, we are better able to gain coverage for our clients. Our media-related services include:

	Strategy and message development
	Coverage tracking and analysis
	Op-ed development and placement
	Editorial outreach
	Media tours & press events
	Media material development
	Media database maintenance

Marketing PR

Marketing objectives are used as the basis for defining target audiences and developing associated strategy. Whether it involves the promotion of a networking device for the security-conscious enterprise user or of an information portal for the recreation seeker, The PRactice can provide vital strategic guidance.

Crisis Management

We utilize crisis management modules to help our clients handle unexpected developments and contain the ripple effects of a difficult situation.

Issues Management

We create detailed plans to guide clients through issues in policy making, legislation, and socio-economic areas that have an impact on their businesses.

New Media Capabilities

We enable clients to reach out to their target audience across a host of social media platforms and technologies. Our professionals leverage the power of the digital world by engaging in conversations online, maintaining a presence on social networking sites, connecting to wikis, and promoting through podcast.

Market Intelligence

Through a set of monitoring mechanisms, we track and analyze news items that are relevant to clients and their industries. By continually scanning the media landscape for pertinent coverage, we are able to gauge our clients' relative standing in the market as well as remain alert to potential communications crises.

Corporate Networking

We assist in identifying and establishing contacts for clients with industry, analyst, and government bodies. We provide counsel on effective ways to get messages across to influencer groups.

Event Support

We work with event management companies on behalf of clients and coordinate all the tasks associated with an event from conceptualization to staging.