Domain expertise was our primary building block and it still is the peg on which we hang the coat of our success. We have a talented pool of employees who come from diverse backgrounds - technology, healthcare, journalism, advertising and law, to name just a few. We wanted to strengthen this domain focus, not dilute it and so with that in mind, we've organized the company into different teams, each focused on a specific industry or vertical.
The Education vertical may be our newest client grouping but its core values of individual growth and development are ones that we have long cherished at The PRactice. We work hard to deliver quality results for this small but important set of clients.