The PRactice's consumer vertical pays close attention to a client's business objectives and desired positioning in the marketplace, and deploys a range of public relations tools to align with the company's goals.
Domain expertise was our primary building block and it still is the peg on which we hang the coat of our success.
We have a talented pool of employees who come from diverse backgrounds - technology, healthcare, journalism, advertising and law, to name just a few. We wanted to strengthen this domain focus, not dilute it and so with that in mind, we've organized the company into different teams, each focused on a specific industry or vertical.
