A leading American golfing equipment manufacturer wanted to launch its operations in India.  The PRactice was given the job of creating an impactful launch in India that would generate widespread awareness and allow the company to gain recognition in its target market while conveying its premium branding.

The PRactice created a launch plan that revolved around heightening the profile of the company’s product offerings, business operations, and leadership.  A press conference was held in New Delhi featuring the global CEO as well as the company’s brand ambassador in India, a world-class professional Indian golfer. Other high impact events were also held in New Delhi, Mumbai and Bangalore around the same time. These were attended by the media, the local golfing communities, business professionals, and other prominent people in those cities.

The events and media relations efforts were an enormous success and generated over a hundred news articles in business, sports, and lifestyle outlets across all platforms - print, broadcast, and online. The majority of these stories included the client’s intended messaging. The special events also gave the company a chance to interact with key influencers in three major cities.

“Congratulations on a great job [done].  The events went well and we have started to see some good coverage. I wanted to share our appreciation of your hard work and commitment that we saw from your team.” – VP, International Business Development.